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Embrace The Suck Blog

Make a Menu That Makes Money menu design operations

You look at your menu over and over until you feel like your stare could burn a hole in it. Hey, it looks good. Maybe even great. You decide it’s ready to be rolled out and you decide to launch. Sales jump and you get excited. Then....they seem to level off. What happened?

A fresh menu...

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Is Your Menu a Cannibal? menu design profitability

Menu items that are very similar fight or cannibalize each other for sales. When Steve Jobs returned to Apple in 1997, the first thing he did was ask his team one simple question, "What products would you recommend to a friend?" When he did not get a very clear answer he reduced the number of...

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Donald Burns

The Restaurant Coachā„¢

Donald is The Restaurant Coachā„¢, named to the list of Definitive Restaurant Experts and one of 23 Hospitality Experts to Follow on Twitter. He is the leading international trainer, speaker, author, and coach on how restaurant owners, operators, and culinary professionals go from just good to becoming outstanding.

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